There are national cricketing bodies in 105 of the world’s 194 nations, and a large development programme is in place to grow the game in the 95 nations who do not participate in Test Match Cricket.
While working for the International Cricket Council, Chris advised sub-committees on developing a global development strategy to “Build a Bigger, Better, Global Game” that encouraged more people around the world to take up the sport.
ICC efforts concentrated on Participation, Performance, Promotion, Competition Opportunities, Targeted Support, Governance and Administration, and Women in Cricket.
Between 2011 and 2015 the ICC saw participation in these 95 nations grow from 500,000 players to 1.4 million. Chris’ role revolved around establishing clubs and associations, encouraging female players, creating volunteer networks, financial management systems and governance structures across these counties. This task would have been impossible without a large, overarching plan, broken down into achievable steps for each region within each nation.
For example, in Papua New Guinea efforts were concentrated on one school, in one village, building a new community around cricket. The popularity and success of cricket in that village allowed Chris and the ICC to target a new school in a new village and repeat the process.
Cricket now rivals rugby league as the official sport of Papua New Guinea, which is now on the verge of becoming a one-day international test team.
In Vanuatu and Fiji, posed similar problems for the ICC as their populations are spread across a number of islands. To help strategically spread their message, Chris combined cricket with some necessities, plus health and educational messages. He successfully recruited ex-pat New Zealand and Australian communities to share their love of the game with the indigenous populations.
The strategic management plans for both Fiji and Vanuatu have resulted in very strong national teams, and created local cricketing heroes.