Japan Cricket Association
Following the devastating tsunami which struck the north-east coast of Honshu in March 2011, Chris helped found a Japanese charity called Cricket for Smiles. The aim was to promote cricket in the affected regions of the country as a means to enrich lives and help rebuild communities.
The original aim was to introduce 20,000 children in and around Honshu to cricket, and donate 200 sets of equipment. In order to achieve this, the Japan Cricket Association underwent a complete strategic overhaul to incorporate Cricket for Smiles into the ICC’s strategic management plan.