FEELING THE PINCH?
How’s the petrol hike affecting your business? You may be noticing it directly through increased overheads, or be feeling the pinch from your customers reducing their budgets and therefore buying less.
Regardless of how we feel about rising costs in business, they do happen and we can’t avoid them. The question is, what will you do about it?
You have two options:
1) Keep running away from the problem, be the poor hamster, continuing to run on its spinning wheel by only focusing on operating your business
2) Develop a strategy and therefore the business to get through the tough times and be prosperous.
Declines in consumer confidence and decreased sales threaten all businesses, but small businesses are particularly vulnerable as they often don't have the reserves to help them weather difficult times.
How, then, can you recession-proof your business? Implementing these practices will help ensure your small business's survival and even allow it to thrive during tough economic times.
1) Protect your cash flow:
Cash flow is the lifeblood of your business; to keep your small business healthy, cash needs to continue flowing through. Now no matter how tough times get, having cash flow out of your business will never be a problem.
As long as your business exists, you will have expenses. But the harder times get, the harder it can be to keep the cash flowing in. Recession-proof your business by implementing strategies to keep the cash flow moving
2) Review your inventory management practices:
See what can be done to reduce inventory costs without sacrificing the quality of goods or inconveniencing customers. Are you ordering too many of particular items? Can an item be sourced somewhere else at a better price? Is there a drop-shipping alternative that will work for you, eliminating shipping and warehousing costs?
Just because you've always ordered something from a particular supplier or done things in a particular way doesn't mean you have to keep doing them that way - especially when those other ways may save you money.
3) Focus on your core competencies:
I have seen many articles on diversification as a strategy for small business success. But too often small business owners simplify the concept of "diversification" to "different". Just adding other products or services to your offerings is not diversification. At best, it's a waste of time and money. Worse, it can damage your core business by taking your time and money away from what you do best and/or damaging your brand and reputation. Drop the extras and focus on what you do best that is most profitable to recession-proof your business.
4) Develop and implement strategies to get your competition's customers:
If your small business is going to prosper in tough times, you need to continue to expand your customer/client base - and that means drawing in customers from the competition. How can you do this? By offering something more or something different than the competition does. Research your competition and see what you can offer to entice their customers into becoming your customers.
5) Make the most of the customers/clients you have:
We've all heard the old adage that a bird in the hand is worth two in the bush. The bird in the hand is your customer or client and he or she is an opportunity to make more sales without incurring the costs of finding a new customer.
Even better, he or she might be a loyal customer, giving you many more sales opportunities. If you want to recession-proof your business, you can't afford to ignore the potential profits of shifting your sales focus to include established customers.
6) Continue to market your business:
In lean times, many small businesses make the mistake of cutting their marketing budget to the bone or even eliminating it entirely. But lean times are exactly the times your small business most needs marketing. Consumers are restless and looking to make changes in their buying decisions. You need to help them find your products and services and choose them rather than others by getting your name out there. So don't quit marketing. In fact, if possible, step up your marketing efforts.
There's absolutely nothing that will make your small business one hundred percent recession-proof. But implementing the strategies above to recession-proof your business will help ensure your small business survives tough times and might even be able to profit from them.
What will it be then? More of the same? Or the opportunity to look at change without risk?
That’s what we’re offering you, an opportunity to get ahead of the pack who are facing crippling economic issues.
We have spent years working with organisations and teams, assisting in creating strategic plans and aligning everything in the business alongside it. Yours could be next.
Free up your time to see what you do best, book a complimentary consult with us today by contacting us here.
Remember, strategic planning is paramount in any successful organisation and it doesn’t need to be a complicated experience.